In Arabian Business, Emad Saleh, Founder and Chairman of Amwaj Development, explains why enduring developments begin with real human experience. He urges young professionals to question the purpose behind every layout, material and shared space, and to treat sustainability as a foundation rather than a marketing add-on. The wider feature brings together four lessons for building a resilient property career: understand the full development lifecycle, design for people, protect reputation through delivery, and take a long-term view of the market.
